Communications & Public Relations: Our Purpose

  • The primary purpose of the Office of Communications and Public Relations is to share the the story of Athens City Schools with our school family and greater Athens community. We deliver timely, relevant and meaningful information related to our schools, students, teachers and families and serve as the trusted resource for all things ACS. The department manages the school system's social media channels, websites and community mass messaging platform (Blackboard Connect). We are also responsible for brand management, use of logos, crisis communications, press releases, annual reports, district newsletters, media kits, advertising and marketing for the district.

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Meet the Communications Specialist

Phone: 256.233.6600


Degrees and Certifications:

Bachelor of Science, Communications and Public Relations, Kennesaw State University National School Public Relations Association Alabama School Public Relations Association

Mrs. Ginger Hickman

Ginger Hickman is a school public relations professional with experience in both public school and private sector communications and public relations.  In her comprehensive role as Communications Specialist, she is responsible for all communications efforts of the district both internal and external. Her range of expertise includes, but is not limited to, employee relations, social media, press, newsletters, web development and management, advertising, marketing, special events and all community and media relations. She is an active member of the National School Public Relations Association and the Alabama School Public Relations Association.

Ginger  also serves and supports the Athens City Schools Foundation, a 501(c) nonprofit organization supporting teachers and students. The Foundation works to generate funds from within the community that are given back to the teachers and students of Athens City Schools through the Teacher Grant Program, the Huntsville Symphony Orchestra Violin Program, the Ralph & Lib Brett Fund for Students in Need and the annual Teacher of the Yeat Gratitude Banquet.

Ginger is married and is a parent to three children in the Athens City Schools system. She enjoys studying religion and spirituality, historical books and movies, all kinds of music, new and interesting foods and travel.